1. Significantly better results by clear goal setters than similar people with vague goals
2. A significant number of people actually achieving ambitious goals.
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One of the most powerful pieces of research was carried out using Yale University graduates in America. They were surveyed in the 1950s and again twenty years later. The research showed that 3% were worth more in terms of wealth than the other 97% put together. This 3% also had better health and enjoyed better relationships with others. Only one thing fully explained this 3% : 97% split. It was not parental wealth, degree subjects taken, career selected, ethnic or gender base, or any of the more obvious factors. The difference was that 3% had written goals in the 1950s, whilst the others hadn’t.
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