Remember
Cliff Young? How did he do it?
To know this, we need to compare his beliefs with those of
other athletes in the race. Take
a look at the table >>
Conventional wisdom
Cliff did not have conventional beliefs, so they
did not restrict him or stop him. The other athletes had what
is called ‘conventional wisdom’ which acted upon
them like the hypnotist’s suggestion in the case study
we looked at earlier. Their beliefs influenced their thoughts,
which in turn affected their physiological performance.
Likewise, when Roger Bannister broke the four-minute mile
this allowed top athletes all over the world to believe that
it was possible. They knew it could be done! Once they saw
someone else do it, then they believed that they could do
it themselves. Many of them went on to do it. They changed
their beliefs and their bodies performed
more effectively.
In business, sport and life in general there are countless
examples of beliefs missing the point. For example, many people
said mobile phones, personal computers and telephone banking
would not have a market but all of these have become major
“best-sellers”. It is important for people to
be willing to challenge the conventions.
Now
consider an exciting alternative >>
Performance
fact >>
Now take a look at Exercise 6 and review the goals you set
earlier.
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